The Times Square Alliance is proud to introduce to you CROSSROADS: The Times Square Card a valuable incentive program available to 250,000+ employees and residents of the Times Square area. The program encourages cardholders to frequent local restaurants, stores and attractions like yours. 

There is absolutely no cost to participate and become a valued neighborhood partner. Your offer(s) can be designed to suit your particular business need and may be modified at any time, as often as necessary. We ask only that the offer be EXCLUSIVE to Crossroads Cardholders only.

• FREE targeted marketing
• Positive PR
• Increased patronage from employees and residents
• Increased employee benefits at no charge to you
• Opportunity to showcase business to cardholders through exclusive events

WANT TO BECOME A NEIGHBORHOOD PARTNER?

Here's How: 

Step 1:  Evaluate your current business.  Determine what exclusive opportunity you can extend to the 250,000+ employee's or residents in Times Square.  (Reminder: These are the consumers who are here year-round.  Your "Return Customers")

Step 2: 

• Download and complete the Offer Registration Form.<<Download>>
• Then fax the completed form to 212-768-0233

• If you would like suggestions on an exclusive offer feel free to send an email to Crossroads@TimesSquareNYC.org
• You will then be contacted by a Times Square Alliance staff member.

Step 3: Once the offer registration form has been received you will receive a welcome packet with a Neighborhood Partner window decal & Point of Purchase (POP) sign. Be sure to promptly display the decals identifying your business as a valued Neighborhood Partner.

Step 4:  Be sure to sign-up for the monthly Crossroads Communicator and look for your special offer.

Click here for an updated listing of all the latest deals and promotions available through CROSSROADS: The Times Square Card.

Skeptical?  As a New Yorker you have a right to be!  Click here to view frequently asked questions from businesses like yourself.

Here are a few FREE web features also available to help market your business:

Find out about special promotions, exclusive performances, and much more going on right here in the neighborhood.

Each year, the Times Square Alliance's spectacular world-class events delight visitors and residents alike. Ever hear of a tiny event called New Year’s Eve? Yeah that’s us!

Planning a holiday party? Click here for a list of hot spots in Times Square

Had a hard day? Click here for the happiest places in Times Square to unwind.

We suggest bookmarking these immediately!